IP (Intellectual Property) refers to inventions, works of art and literature, and designs. over the years, IP has seen growth and recognition in the global business industry, especially in the gaming and video content industry.
IP has key value in the entertainment industry as many enterprises use IPs due to the fact that utilizing IPs that are familiar to the public can lead to a much more successful new entertainment service. Examples of entertainment intellectual properties are characters from Marvel & DC comics, Video game characters from SNK & Sony entertainment, etc.
Despite the widespread usage of IPs, the trend in value, and the expansion of the online market, the public cannot share in the benefits of its value growth. Additionally, since IP is an intangible property, trading of such property is restricted and sometimes inconvenient.
A closer look at ONBUFF and what it offers
ONBUFF is an NFT marketplace where users can purchase and collect limited edition products including ONBUFF’s various IP digital assets and digital authenticity certificates.
ONBUFF aims to effectively realize the entire process of IP business from value assessment and registration to settlements, quickly and transparently. Through its platform, developers & companies can license an IP for their new products through the marketplace. This enables small and medium companies to easily search for necessary IPs and check usage terms. The ONBUFF IP marketplace brings new vitality by allowing greater accessibility to the IP ecosystem.
ONBUFF enables IP users and fans to directly and indirectly, participate in the IP industry. By providing a solution, IP brands can get proper valuations and market recognition.
Features of ONBUFF Platform
Incorporating IPs into blockchain, ONBUFF has structured its platform to promote and offer features to help the advancement of the IP industry and promote increases in overall IP values.
● IP Token Issuance: IP asset owners delegates ONBUFF platform to tokenize IPs future profits and issue IP token
● IP NFT Marketplace: Online marketplace for IP Licensing
● IP Token Exchange: Users can trade IP tokens in the exchange
● IP Crowdfunding: Startup IP(game, animation, and other digital content) projects can start crowdfunding on ONBUFF
● IP related game publishing: IP related games can publish through ONBUFF platform
Business model
ONBUFF creates a new ecosystem by adopting blockchain technology in the IP business, with research data from ONBUFF showing that IP-based games generate about 100 times more revenue than regular games. In addition to larger revenues, IP-based games also have the benefit of reduced marketing costs due to the familiarity of the contents to users. ONBUFF offers enterprises that own IP to easily expand their IP services and increase IP value in a more transparent and structured manner with less complexity.
ONBUFF plans to continue to grow into the top blockchain IP platform through securing prominent IPs and co-owning secondarily derived content in areas such as animations, characters, and webtoons, movies, visual and music package, new devices, cards, network contents, amusement machines, etc.
ONBUFF ($ONIT) Token
ONBUFF integrates blockchain technology to support IP-based industry businesses using ONIT token, which is a utility token that reflects IP value for its users. The ONIT token is powered by Ethereum Blockchain and members can take part in the ecosystem through the ONIT Token.
With a total supply of 789,885,600 ONIT tokens distributed in sales, development, team advisors, marketing, and ecosystem. IP users, or content developers such as game developers, must proceed with licensing Contracts for IPs and purchase ONIT to use the intended IP. This indicates that conditions such as licensing costs or running royalties will be implemented and transacted with ONIT.
Partnerships and Backing
Since its launch, ONBUFF has partnered with high valued IP businesses and top blockchain companies to grow its ecosystem and manage IPs. The initial core partner of ONBUFF, SNK, an IP business-based company highly valued in the Chinese market and considered a major IP business company in the global market, with more than 200 game content IPs which includes major IPs such as the “KOF series”, the “Metal Slug series”, and the “Art of Fighting series”.
Other top partners of ONBUFF include ANT GROUP, BTS Capital, Ali Auction Iconix, Pororo The Little Penguin, DeFine, 4:33, Kaka NFT World, Robocar Poli, and Frog.
The community
ONBUFF consists of an expanding community from around the globe, with around 2,359 active Telegram community members, 6,129 followers on Twitter, 215 followers on Medium, and 59+ subscribers on Youtube.
RoadMap
Q4.2021
● ONBUFF Uniswap V3 trading initiated
● Bidding on Limited Product Metal Slug — Super Vehicle Type 001 started
● ONBUFF Digital Capital services launched on Alibaba Platform
● DEX DAY EVENT OPEN, Alibaba Auction Open
Q1~Q2.2022
● ONBUFF Exclusive NFT Digital Art Ali Auction Launch
● ONBUFF’s Blockchain game platform “INNO” will be launched
Q3~Q42022
● ONBUFF GAME OPEN: ONBUFF will develop a game utilizing ONBUFF IP NFT Card, this will also include a blockchain-powered reward ecosystem
For more information, you may check out their website at onbuff.com or their other social media accounts: Twitter | YouTube | Telegram | Medium
Stay tuned to BTS Labs Twitter |YouTube|Telegram to know more information.
